Strategy
Marketing strategy is a process that enables organizations to allocate limited resources to the greatest opportunities in order to increase sales and facilitate long term growth. I am responsible for understanding the client, drafting formal documents, and carrying out executive presentations on strategic marketing recommendations.
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01
Zero latency corporate
Marketing for US Locations
This strategic proposal was developed as a response to Zero Latency Corporate's direct request for our strategic approach to marketing in support of their US locations. This request was based on the success of our marketing efforts with their sister locations, Houston and Dallas. We successfully outlined and delivered these recommendations and are on track to launch campaigns for at least five separate Zero Latency stores in the US by the end of Q1 2022.
Problem:
The client needed to address their inability to effectively assist store owners in marketing new and existing locations in the US in order to grow the brand and revenue inflows from royalties.
Solution:
We identified and recommended a strategic approach that introduced additional brand control, modularization of their marketing and data processing for scalability, and in-depth marketing expertise to better reach local target audiences.
Store Classification
High Level
High-Level
Store Classification
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02
Response Management and Social Media Utilizations
This strategic proposal was delivered to provide recommendations on how to align and manage social media pages and search local listings across 75+ locations nationwide. Our focus was to support rapid growth, quality of service and localized marketing campaigns. As of November, 2021, this project is ongoing as new patient centers are constantly added to the enterprise and brand awareness grows.
Problem:
The client needed to align their existing sites and to implement a structure to facilitate continued growth and quality response management for patients across all communication channels.
Solution:
We conducted a digital audit and recommended a centralized solution that involved reallocating client resources, implementing new technology and a new facebook page structure that would scale with their influx in patients.
Behavioral Health Group
