Strategy
Marketing strategy is a process that enables organizations to allocate limited resources to the greatest opportunities in order to increase sales and facilitate long term growth. I am responsible for understanding the client, drafting formal documents, and carrying out executive presentations on strategic marketing recommendations.
01
FifaRivals ON Polkadot
AI-generated PFP launch activation
The strategic activation was carried out to amplify FIFARivals launch announcement for their highly anticipated mobile game in collaboration with the FIFA brand. We used a specific, detailed prompt and AI image generation to drive engagements on the announcement post, requesting users to carry out a specific action and exchange for an exclusive 1 of 25 PFP generated by us (using AI). By driving engagements were able to leverage the 𝕏 algorithm for greater distribution generating 20K+ more views and reaching our 25 PFP quota in the first hour.
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Problem:
The client needed us to generate more awareness around their announcement in addition to the traditional repost.
Solution:
Leveraging AI, I was able to come up with a method to increase views and engagement, driving more users to explore the app and working with the algorithm to enhance distribution. FIFA Rivals had 100K+ downloads on day 0.
Problem:
DApps on Moonbeam and Moonriver struggled to attract end users and faced unique challenges ($200M bridge hack + industry headwinds). We needed to help user applications increase the user base.
Solution:
I identified gaps in the user journey for each audience and opportunities for the Moonbeam Foundation to increase conversions via marketing and technical tactics from Coinbase Learn, Web2 collabs, and cross-eco events to compare/contest tech to feature suggestions that would tap into other crypto communities and meet the needs of Moonbeam and Moonriver's current user base.
02
Moonbeam User Journey Mapping
Mapping user journey from awareness to on-chain by audience
This research was conducted to understand how many users were getting on-chain and informed strategy on how to increase developer and end user conversions amidst industry headlines. Through a mixture of primary research and secondary sources, I was able to map out a user journey for three of our primary target audiences, namely project founders, power users, and crypto noobs.
03
Zero latency corporate
Marketing for US Locations
This strategic proposal was developed as a response to Zero Latency Corporate's direct request for our strategic approach to marketing in support of their US locations. This request was based on the success of our marketing efforts with their sister locations, Houston and Dallas. We successfully outlined and delivered these recommendations and are on track to launch campaigns for at least five separate Zero Latency stores in the US by the end of Q1 2022.
Store Classification
High Level
High-Level
Store Classification
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Problem:
The client needed to address their inability to effectively assist store owners in marketing new and existing locations in the US in order to grow the brand and revenue inflows from royalties.
Solution:
We identified and recommended a strategic approach that introduced additional brand control, modularization of their marketing and data processing for scalability, and in-depth marketing expertise to better reach local target audiences.
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Problem:
The client needed to align their existing sites and to implement a structure to facilitate continued growth and quality response management for patients across all communication channels.
Solution:
We conducted a digital audit and recommended a centralized solution that involved reallocating client resources, implementing new technology and a new facebook page structure that would scale with their influx in patients.
04
Behavioral Health Group
Response Management and Social Media Utilizations
This strategic proposal was delivered to provide recommendations on how to align and manage social media pages and search local listings across 75+ locations nationwide. Our focus was to support rapid growth, quality of service and localized marketing campaigns. As of November, 2021, this project is ongoing as new patient centers are constantly added to the enterprise and brand awareness grows.
