Projects
I help businesses find success in promoting their services or product online and providing technological as well as business consultation along the way. I have managed social media accounts, orchestrated internal teams and vendors, tackled client-facing communications and educated myself on up-to-date technological trends to meet the needs of our clients.
01
Polkadot Network
Highlights
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Executed GTM and rebrand for top 10 blockchain project.
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Marketed USDC launch, driving $200M+ liquidity on-chain.
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Grew net new social following by +140K.
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Maintained 2.87 percent engagement rate.
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Help coordinate industry conferences, onboarding 1000+ new users and devs.
Digital Marketing B2B + B2C
Polkadot Network, the layer 0 blockchain founded by Gavin Wood and Parity, outsourced its marketing and BD efforts in late 2023, selecting Distractive as its core marketing team. The mandate: reverse declining mindshare by attracting more builders and dApp end users to the platform.
Distractive developed and executed a comprehensive go-to-market strategy spanning brand overhaul, content strategy, social media, paid media, website development, events, and high-profile sponsorships, including partnerships with Inter Miami CF, Indy 500 driver Conor Daly, and ESports team HEROIC. The team also organized in-person activations and built out new social channels.
My Role
I worked as a growth strategist and social media manager, responsible for developing and executing GTM and rebrand on social media and coordination with teams and third parties in real time, as well as delivering quarterly and yearly reports based on predefined goals.
02
Moonbeam & Moonriver Networks
Highlights
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Surpassed 300 projects onboarded + deployed on our blockchain platform.
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Grew new social following by 100K.
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Performed in startup environment, working long hours and weekends.
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Executed user campaigns and hackathons.
Digital Marketing B2C
PureStake, a 40-person tech startup, launched Moonbeam and Moonriver, two greenfield smart contract blockchains, in Jan '22. I joined the marketing team one week after launch. We were tasked with growing the brand + onboarding Web3 devs. By the start of 2024, despite industry headwinds, our efforts resulted 300+ projects deployed and +100,000 net new follower on 𝕏, the brands largest social platform.
My Role
I worked as an in-house social media manager at a tech startup. I was responsible for developing and executing social media campaigns/content, crisis communications, community engagement, and running ads to onboard users and developers onto our platform.
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03
Zero latency
Dallas (DFW) & Houston
Highlights
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Increased Zero Latency Houston MoM ticket sales by 31.7% and helped them become the highest-grossing Zero Latency location in the world for the month of July, 2021.
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Established both Zero Latency Houston and DFW as top-performing US locations.
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Ran paid and organic social campaigns.
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Grew social following across Instagram and Facebook.
Digital Marketing (B2C)
Zero Latency Dallas and Houston are stand-alone B2C businesses with identical branding. I, with the help of our paid media and creative teams, increased Houston's month over month ticket sales by 31.7% on average, and established both stores as the top performing Zero Latency locations in the US. Zero Latency Houston even went on to achieve the accolade of highest grossing Zero Latency location in the world for the month of July, 2021.
My Role
I worked as a social media and account manager. I was responsible for developing and executing social media campaigns/content, acting as PoC for clients, delivering performance reports, and running weekly meetings, working closely with design and paid media teams.
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04
Shoppa's MAterial Handling
Highlights
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Strategized and deployed ABM marketing and sales enablement campaign, targeting logistics executives.-
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Mapped internal sales hierarchy, identifying bottlenecks.
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Built personas for target audience.
Digital Marketing (B2B)
Shoppa's is based out of Fort Worth, TX and is one of the largest privately owned warehouse solutions companies in the US. Our team was tasked with helping meet its revenue goals for 2022. We proposed an ABM funnel approach that would work to drive business with retail clients breaking ground in the local metroplex. As of November 2021, we to launched campaigns, reached milestones, and enabled Shoppa's sales department to increase deal velocity with leads.
My Role
I worked as account manager and strategist. I was responsible for acting as PoC for our client, strategizing an optimal approach to generating conversions, and identifying bottleneck and their existing sales funnel. I helped coordinate and launch an Account Based Marketing campaign.
