Peter Melo
Growth Strategist
01 ABOUT
A LITTLE BIT ABOUT ME
Marketer and builder with 7+ years across marketing, sales, account management, and brand strategy in agency, startup, and corporate settings. Most of that has been marketing frontier tech like blockchain. I also build my own stuff, which keeps me close to how products actually get made. Long term I'm working toward leading a company of my own.
02 Skills
SOCIAL MEDIA
STRATEGY
ACCOUNT
MANAGEMENT
CONTENT
SALES
BLOCKCHAIN
BASIC DESIGN & DEVELOPMENT
PAID MEDIA
MARKET
RESEARCH
AI
03 My Work
PORTFOLIO
04 Experience
2022-2026
DISTRACTIVE
Social Media Manager & Growth Strategist
Drove growth marketing for Polkadot Network within a broader GTM push: marketed product releases, such as the USDC launch that drove $200M+ on-chain liquidity, grew the audience by 140K net new at a 2.87% engagement rate, and onboarded 1,000+ users/devs at industry conferences. Coordinated high-profile sponsorships and made complex blockchain concepts land with mainstream audiences.
2022-2023
PURESTAKE
Social Media Manager
Drove growth and brand marketing for Moonbeam & Moonriver (400K+ audience), with a mandate to onboard devs, founders, and users onto the platform. Owned content and distribution, community engagement, platform strategy, crisis comms, some external partner coordination, and reporting for social media.
2020-2022
GROMO AGENCY
Account Manager & Brand Strategist
Delivered full-funnel growth marketing for B2B and B2C clients and served as primary PoC presenting strategy to C-suites. Drove a 31.7% MoM ticket-sales increase for one client, making it the highest-grossing location in the world for July 2021. Helped build an ABM and sales-enablement program for a logistics client, mapping the funnel and building personas to unblock pipeline.
2018-2019
DIVERSANT
Tech Sales & Staffing
Closed multiple recruitment deals and facilitated placements for enterprise clients and devs. Developed working knowledge around app dev and network engineering to accurately assess technical talent and communicate with stakeholders.
2017-2018
TOWERHILL ASSOCIATES
Marketing Associate
Managed social media channels, optimized data workflows for marketing specialists, and improved operational efficiency in a small business environment.
2014-2018
SALVE REGINA UNIVERSITY
Undergraduate
Active member of Toastmasters, American Marketing Association, nominated for Alpha Mu Alpha Honors Society, and competed in Division III men's soccer.
CONTACT
If you'd like to reach out, please contact me here, or message me on LinkedIn.
Thank you.