Peter Melo
Growth Strategist
01 ABOUT
A LITTLE BIT ABOUT ME
Business pro with 7+ years of experience spanning marketing, sales, account management, and brand strategy in agency, startup, and corporate environments. For most of my career I've operated in blockchain and emerging tech, with additional experience in consumer entertainment, healthcare, and logistics industries.
02 Skills
SOCIAL MEDIA
STRATEGY
ACCOUNT
MANAGEMENT
CONTENT
SALES
BLOCKCHAIN
BASIC DESIGN & DEVELOPMENT
PAID MEDIA
MARKET
RESEARCH
AI
03 My Work
PORTFOLIO
04 Experience
2022-2026
DISTRACTIVE
Social Media Manager & Growth Strategist
Led marketing growth strat for Polkadot Network socials (2M+ total social followers) as part of broader go-to-market strategy, coordinated high-profile sponsorships, translated complex blockchain concepts for mainstream audiences, and worked cross-departmental and with external agency collaboration.
2022-2023
PURESTAKE
Social Media Manager
Owned all social media operations for Moonbeam Network (400K+ total followers) with the directive to grow the Moonbeam & Moonriver brands and onboard dev, founders, and users onto our platform. Day-to-day responsibilities included content creation and distribution, interfacing with the community, developing and executing platform strategy, crisis comms, coordination with external parties, and reporting.
2020-2022
GROMO AGENCY
Account Manager & Brand Strategist
Delivered strategic marketing solutions for B2C and B2B clients. Managed corporate social media accounts, maintained client relationships, and worked daily with specialized content creators and paid media teams.
2018-2019
DIVERSANT
Tech Sales & Staffing
Closed multiple recruitment deals and facilitated placements for enterprise clients and devs. Developed working knowledge around app dev and network engineering to accurately assess technical talent and communicate with stakeholders.
2017-2018
TOWERHILL ASSOCIATES
Marketing Associate
Managed social media channels, optimized data workflows for marketing specialists, and improved operational efficiency in a small business environment.
2014-2018
SALVE REGINA UNIVERSITY
Undergraduate
Active member of Toastmasters, American Marketing Association, nominated for Alpha Mu Alpha Honors Society, and competed in Division III men's soccer.
CONTACT
If you'd like to reach out, please contact me here, or message me on LinkedIn.
Thank you.